Two scoops of nostalgia with sprinkles on top.
It all started by changing a 1993 hip-hop lyric from “Whoomp” to “Scoop”—and the rest is pop culture history. The TV spot was awarded Adweek’s #1 Ad of 2021. The limited edition ice cream collab won over several tastebuds, a decisive share of Webbys voters and a room of judges in the French Riviera.
French Vanilla, Rocky Road, Chocolate, Peanut Butter, Cookie Dough...Scoop! There It Is!
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French Vanilla, Rocky Road, Chocolate, Peanut Butter, Cookie Dough...Scoop! There It Is! 〰️
Role: GCD. Made with CW: Roger Hailes, AD: Sean Riley, CD: Justin Harris